Currently, due to the increasing demand for user information, Google is always updating its ranking algorithms and filtering information to meet those needs. If you are an SEOer or a business, or certain individuals and want your website to rank high, On-Page SEO and Off-Page SEO are essential in helping your website quickly reach the top of Google search results.
What is On-Page SEO?
On-Page SEO is the optimization of what is on your website, on each subpage, and on every article included in your website. The purpose of this is to make it easier for Google tools to read and analyze your website so that your website will be ranked higher by Google.
Standards help optimize On-Page SEO effectively.
Optimize the URLs of pages in On-Page SEO.
URL optimization in on-page SEO is to make the URL as concise and complete as possible. When writing a URL, include your most important keyword in the URL. To help with SEO standards, you can refer to the following notes:
- Url content must be related to the article’s main content and contain the primary keyword.
- Keep it short and meaningful (it seems that shorter URLs will rank higher in search results, but that’s not the only factor in achieving that result).
Optimize title tags.
The title is the most important factor in on-page SEO factors. The title is the first thing that comes up when you search for a certain keyword on Google. Besides, title optimization helps Google’s content analysis tools faster and more accurately. So it plays an important role in whether your website is ranking highly or not.
Here are a few notes to help you optimize your title:
- Titles should contain the 2nd highest search traffic SEO keywords (the keywords with the highest search volume will be placed in the URL) and should not be longer than 60 characters.
- Don’t write titles and URLs that are too similar.
For example, if the URL is written as “on-page-seo”, the title should not be written as “On-Page Seo” but can be written as “What is On-Page SEO? “. - If you put the main SEO key in the first place, it is often prioritized to increase CTR as well as ranking.
- The title should contain a sufficient number of keywords; it is important to be clear, full of meaning, and not crammed with too many keywords.
In addition, if you are looking to optimize the title for the homepage, you need to include the brand name in the title, and the title also needs to express or at least have content related to the meaning of the domain name.
Optimize Heading cards.
Here are some notes to optimize Heading 1 tags in on-page SEO:
- Heading 1 needs to contain the important SEO keyword at level 3 (after the URL and title tag).
- The content of Heading 1 needs to cover the article’s content (you can also take the Title as H1).
- For Google to conveniently read the content of each article only to 1 H1 tag.
- H1 should use a different LSI keyword than the keyword in the URL. (LSI is a form of keyword that is closely related to the semantics of the main keyword in the topic of the article).
For example: “yacht”, “sea bathing” are the LSI keywords of “Coronado, California”.
In addition, H2 and H3 cards you need to pay extra attention to, such as:
- It should be clear, concise, and a description of the gist in the body of the paragraph below.
- You need to use multiple subheadings to clarify the meaning of the article’s main body.
- Focus on content, and avoid keyword stuffing.
Optimize Bold cards.
As with H1, H2, and H3 tags, bold tags help emphasize article content but are less important. Optimizing Bold tags makes it easy for Google tools to read the main content and topic of the article without spending much time.
Article content and keyword density.
- TOC (Table of Contents): Each article is similar to a booklet; they have a table of contents. Optimizing TOC helps the website be scientific and convenient for vertical people.
- Long: Content written on the website’s main pages with a length of 1000-1600 words is reasonable. Besides, if they are supplementary articles, in-depth articles, from 1500-2500, are the right length for the reader.
- Content: How can google fully understand the content of an article with so many words? Google not only reads the content of the Title, Meta Description, but Google also skims through the content of that article. The goal is user-oriented, so the content needs to be useful to users, and you also need to build engaging content and unique new ways of communicating, creating excitement for readers and thereby increasing re-reading rates.
- Keyword density: Although keywords are very important in the article, the article should not repeat keywords too much but should keep the keyword density about 2-5%. If you repeat keywords too much, your website will be judged as spam by Google tools. If you find it difficult to allocate keywords, you can use synonyms as well as make your article’s vocabulary more diverse.
Optimize Atl cards.
Image optimization is important, but many people ignore Alt optimization (this tag is used as a piece of text that briefly describes the content of the image). In the article, the Google bot recognizes text content very quickly, but image content is not recognizable. The optimization in Alt is to help your article be searchable by image, thereby helping to drive more traffic to your website. Therefore, to optimize the Atl card, you need to perform the following tasks:
- Keywords should be contained but not crammed too much because Google won’t like this.
- It should not be too wordy but concise and focused on the main topic.
Optimize internal links.
Internal link is a link from page to page of the same website, and Internal link plays a very important role in building navigation of different pages on the same website. Optimizing internal Link helps the articles navigate to each other, thereby helping readers have complete information and, at the same time, reducing the bounce rate of your website (this is the most important factor to help reduce the bounce rate of your website). On the other hand, this is also a factor that helps Google appreciate your website.
Optimize Meta Description.
Meta description is a short description of website content (100-140 words) displayed in the title tab in the user’s search results. Meta description provides a brief overview of the content of the search results. This is a content description that you need to write short, suggestive, highly attractive sentences to stimulate readers to click on your website.
Feature Snippet.
A featured snippet is a piece of information at the top of Google search results that answers a user’s question and contains content extracted from a snippet of an article, image, or video on your website. This is considered a very important factor in deciding whether your website is in the top 0 of the search results page. And the following are some of the main factors that affect this Top 0 position:
- Improve the reputation of your website in the SEO keyword set.
The pages that rank in the Top 0 come from very reliable google sites. Therefore, creating articles with related topics is very important to build trust with Google. - Information needs to be accurate.
A website in the Top 0 position always needs to ensure its information is accurate. Once in the top 1,2,3 to get to the top 0 still needs an optimization process, which is not only your content needs to be attractive and useful, but google bots also compare your site information with other mainstream sites to see the match in information and then give a review. Understanding the aforementioned information, you need to optimize the elements of Readability. - Optimize Readability.
To optimize readability, you first need to learn about Yoast SEO. You need to install Yoast SEO on your website, turn on the Readability section, and then follow the instructions until most elements of Readability turn blue and you have finished optimizing your website.
Some other specifications of the website.
- Page loading speed.
This is also a factor that Google is worth and affects your website’s ranking. If your site has a higher loading speed, it will not only gain appreciation from Google, but it will also help reduce bounce rates by providing a good user experience. - Https Security.
Google has also officially announced that it will prioritize ranking websites based on HTTPS protocol because it will help users on the website secure their personal information better than websites without HTTPS. - Mobile Friendly.
Google uses Mobile Friendly to measure how friendly websites are to mobile search engines. With more than 60% of users searching via mobile devices, Google is increasingly focusing on the Mobile-Friendly index to evaluate websites. So try to design your website as well as possible for the screen size of your mobile devices.
Above is wali software’s sharing about On-Page SEO. I hope that through this article, you will have more information and knowledge to help your website grow more and more. And if you want more information about On-Page SEO, contact us via Wali Seo Google; we are happy to help. And finally, wish your website more and more success.
