The opposite of On-Page SEO is Off-Page SEO. Compared to On-Page SEO, Off-Page SEO is not as important, but it also contributes to promoting the growth of your website’s rankings. The content of this article will tell you what Off-Page SEO is and all the latest and most effective Off-Page SEO techniques.
What is Off-Page SEO?
Off-Page SEO is a set of tricks to help optimize factors outside the website, with the primary purpose of getting a large amount of traffic, thereby allowing the website to reach the top of Google search by building links to the website (Link Building), Marketing on Social Media channels, Social Media Bookmarking,…
Off-Page SEO is a very important stage in the SEO process, the fact that you devote resources to off-page SEO will help your website get more traffic and thereby help your website achieve high positions on Google. In addition to spending a lot of time and money, you can also use our Wali Seo Google traffic engine to save time, costs as well as resources for this task.
Why is link building important in Off-Page SEO?
Link Building is a tool that builds and exploits backlinks (links from other websites pointing to your website). Link building is extremely important if you want your website to rank high on Google. Because you should know that Google’s search engine attaches great importance to the quality and quantity of backlinks on the Internet pointing to websites. Backlinks act as votes to help your website have a chance to become one of the top search candidates on Google. For those reasons, link building is very important in SEO work.
A simple, effective Off-Page SEO guide
Build quality backlinks.
To have a quality backlink requires the following factors:
- The content of the page containing that backlink must be related to the content of the website you are SEO, or at least the page containing the backlink is an aggregate news site.
- Backlinks from major websites such as newspapers, media pages, from pages with high positions on Google.
- Backlinks have a high DR (Domain Rating).
- The content of the website containing backlinks must also be quality.
Social Profile/Social Bookmark & Citation.
Today with the continuous development of social networking sites such as Facebook, Twitter,… and it is not difficult for you to find groups with the same topic as your website on these social networking sites. And having you share your website link on it is also a good way to get good quality backlinks. Not only do you get a natural amount of traffic, but it also makes it easier for your website to connect with more customers. In particular, if you are good at content, the links that you share will be shared by readers and thereby help your website become more known.
Backlink from Blog comment.
This is considered one of the simple, easy off-page SEO techniques that help get backlinks quickly and effectively by leaving comments and introducing your website on other blogs.
And what you need to do is find websites and blogs related to the topic of the website that you are off-page SEO, and of course, those sites must be quite high on Google or have a large amount of traffic. The next thing you can do to comment on these blogs you’ll need to sign up for an account, then you’ll leave a comment that contains a link to your site. And so you’ve got a pretty good backlink.
Join the forum.
Like blog comments, forums are also a source of quality and abundant backlinks. And searching for forums is also quite simple; just search on Google for forums with related topics, and Google will return a series of results. However, you need to be selective to get backlinks and credibility.
Currently, there are many ways to build backlinks from forums, such as: comment linking your website under other articles, answering people’s questions in the comments,… Participating in forums and creating connections with the community also makes off-page SEO faster and more effective.
PBN – Private Blog Network.
PBN (Private Blog Network) is a system of satellite websites related to the main website. Currently, this is also a fairly common off-page SEO method. To get a PBN, you need to create a network of sites with relevant content, which you then use to build backlinks pointing to the main website. And as a result, PBNs help boosts a website’s ability to grow in search engines.
Creating a PBN system is not easy; you will need to invest a lot of time and money in this; you also need someone with certain experience and expertise to build and apply this satellite system to promote SEO.
Social Media Marketing.
In addition to sharing your website on social networking sites like Facebook, Twitter,… you can also create social profiles on it and build related content from which to attract users and customers on these platforms.
If you build quality social profiles, it will be very easy for you to get a large amount of traffic on social networking sites pouring into your website. By taking advantage of features such as: like, share,… to widely share the content of social profiles to help more people know your website. This is considered one of the great ways to build a backlink system and drive more traffic to the website.
What to look out for when building backlinks.
To achieve the highest efficiency in the process of building backlinks, you also need to pay attention to the following issues:
- Avoid getting backlinks from new sites or ranking too low.
- Don’t get backlinks from pages with content that isn’t entirely relevant.
- Don’t build too many backlinks in a short time.
- Do not create bulk and batch backlinks with automated tools and software.
- Double-check the quality of the backlinks before buying.
- If possible, spread backlinks across the site’s pages, not focus on one page.
- Check the backlinks from time to time and remove the crocodile backlinks.
Finally, I hope through this article, you will gather useful information and knowledge to optimize the Off-Page SEO process on your website more easily and effectively. If you have any questions, you can contact Wali Seo Google directly or leave a comment below for our answers and advice!
